b r a n d d e s i g n

Sharper Image® Personal Care

Sharper Image® Personal Care collection makes daily grooming routines effortless with a wide range of hair clipper, trimmers, shavers and other grooming products.

Walgreens requested a line of personal care items under the Sharper Image license for their nationwide stores. Working together with the client, licensor and distributor, I developed the brand design system for the Sharper Image® Personal Care line, including guidelines for product, packaging, photography and catalog design. Products are named and number by their function, and organized into a color series. Packaging features bold type and crisp product photography, while custom icons highlight special features. The catalog focuses on products laid over full color backgrounds, with short descriptions, feature icons, and product close-ups and lifestyle photography.