b r a n d d e s i g n

Katana Kitten

Inspired by Tokyo’s Golden Gai district and the classic New York neighborhood vibe, Katana Kitten is a Japanese-American cocktail bar that serves unexpected takes on classic cocktails and Japanese street-food-inspired bites. This bar aims to break away from the expected seriousness of Japanese restaurants – instead, 1970’s Japanese jazz fills a space adorned with found vintage artifacts and Japanese posters of classic American cinema. The overall playful, vibrant tone of the staff and the space brings an accessible and buoyant feeling of the Izakaya district to the West Village.

The Katana Kitten brand is always playful and vibrant. The duality of east-meets-west is translated throughout the design. The logo is created by hand-made tape typography. A clean, minimal menu is contrasted against neon acrylic boards. A hodgepodge of graphic styles ties together into the Katana Kitten brand, allowing the brand to continue to evolve and excite.