Miracle Pop-Up

Miracle is a Christmas-themed pop-up cocktail bar that serves holiday cocktails in a festive setting. With kitschy holiday décor, professionally-developed cocktails and the nostalgic energy of the best office party you’ve ever been to, Miracle is sure to get even the grouchiest grinch in the holiday spirit.

For this project, I helped refine the visual language of Miracle, and outlined those guidelines in a brand guide. A welcome packet was also designed for our franchise partners that includes all general guidelines, tips, and legal information. Inspired by the design of 1950s recipe books, the Miracle recipe manual outlines all directions in making cocktail, syrup and infusions. The design is easy to use and edit.

This year, I outlined and directed the Miracle cocktails photoshoot, designing unique set scenes that tell a story for every drink. For social media, I edited some of the images to be more eye-catching by animating characters and adding some festive sparkle.

COMPANY—COCKTAIL KINGDOM HOSPITALITY GROUP CLIENT—miracle pop-up PHOTOGRAPHER—Melissa Hom

ART DIRECTION

print design

digital design

SET DESIGN

SOCIAL MEDIA DESIGN